ADFInternational.org puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

  • measure how you use the website so it can be updated and improved based on your needs
  • remember the notifications you’ve seen so that we don’t show them to you again

ADFInternational.org cookies aren’t used to identify you personally. You’ll normally see a message on the site before we store a cookie on your computer.

Find out more about how to manage cookies.

How cookies are used on ADFInternational.org

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use our website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, eg improving site search.

Google Analytics stores information about:

  • the pages you visit on ADFInternational.org
  • how long you spend on each ADFInternational.org page 
  • how you got to the site 
  • what you click on while you’re visiting the site

We don’t collect or store your personal information (eg your name or address) so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data. Google Analytics sets the following cookies:

Universal Analytics
Name Purpose Expires
_ga This helps us count how many people visit ADFInternational.org by tracking if you’ve visited before 1 years
_gat Used to manage the rate at which page view requests are made 10 minutes

Google Analytics
Name Purpose Expires
_utma Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to ADFInernational.org or to a certain page 1 years
_utmb This works with _utmc to calculate the average length of time you spend on GOV.UK 30 minutes
_utmc This works with _utmb to calculate when you close your browser when you close your browser
_utmz This tells us how you reached ADFInternational.org (eg from another website or a search engine) 6 months

ADFInternational.org events
Name Purpose Expires
analytics_next_page_call This lets us know the next page you visit on ADFInternational.org, so we can make journeys better when you close your browser
govuk_contact_referrer This lets us know the last page you visited before using the contact ADFInternational.org form 1 day

You can opt out of Google Analytics cookies.

Our signup newsletter

You may see a pop-up message when you first visit ADFInternational.org. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.

Name Purpose Expires
seen_cookie_message Saves a message to let us know that you’ve seen our cookie message 1 month

YouTube videos

We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.

Name Purpose Expires
_use_hitbox This is a randomly generated number that identifies your browser When you close your browser
VISITOR_INFO1_LIVE Lets Youtube count the views of embedded Youtube videos 9 months

Multivariate testing

We sometimes test different versions of pages with different users to see which work better. We’ll save a cookie so that you consistently see the same version when browsing.

Name Purpose Expires
ABTest-Example Checks A/B testing works 1 day
ABTest-EducationNavigation Tests new navigation for education content 1 year
multivariatetest_cohort_topics_menu_text Remembers which version of the page you were shown 1 month

Sitefinity settings

We use Sitefinity as our CMS solution.  It sometimes sets source codes for basic tracking metrics within the CMS tool.

Name Purpose Expires
sf-TokenId Sets a token for identifying a session 1 day
sf-trckngckie Sets a cookiefor tracking a session 1 year
sfExpPages_ Remembers which version of the page you were shown 1 month

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